I came across an interesting post over at All Spin Zone. Blogger Richard Blair has done an admittedly unscientific study of the site traffic at 5 "A-List" progressive sites over the past month. You will recall that I wrote about my personal decision to stop visiting certain sites where I no longer felt welcome as a Clinton supporter. Well, apparently I was not alone in that decision:
A quick review of the graphics below tell a surprising tale: traffic is down significantly on the pro-Obama sites (30% or more over the past month), but about level on the pro-Clinton and “neutral” sites. What does this mean? I have no friggin’ idea. But the trends are clear and appear to be statistically significant.You can read more and see the graphs here.
AmericaBlog (leans Obama): As the candidate wars have escalated, AmericaBlog has experienced a 40% drop in peak weekly traffic over the past 30 days. From a pure statistical standpoint, both the traffic peaks and valleys are both lower, and consistently so.
Daily Kos (leans Obama): In one month alone, DKos shed nearly 1/2 million unique visitors (on peak traffic days) between the beginning of March and April’s Fool day.
Atrios’ Eschaton (neutral): I’ll give Atrios this: he’s managed to build a nice little empire, and a heck of a stable (traffic-wise) community. Eschaton has taken pains to maintain site neutrality in the candidate wars, even if the community members seem to lean more Obama (but not rabidly so, as is the case on DKos and AmericaBlog). As a result, Eschaton has been able to maintain a relatively flat slope on traffic gains or losses.
Talk Left (leans Clinton): If the Obama-leaning sites have driven off Clinton supporters to other sites, the defection isn’t particularly apparent on the two blogs reviewed that lean toward Clinton. There hasn’t been a significant increase in traffic at Talk Left - but there hasn’t been a decrease, either.
MyDD (leans Clinton): Again, for a self-identified pro-Clinton blog, the traffic at MyDD has remained fairly static at the height of the candidate wars. It’s hard to say if this is because defecting Obama supporters are being offset by an influx of disaffected Clinton backers from other blogs, or if the traffic patterns on MyDD are just “mature”, due to the longevity of the blog.