ReadWriteWeb has discovered the existence of a stealth Google project, called DreamAds. It is a very ambitious project, topping even the wireless balloons which Google is also looking into. Essentially DreamAds is Google's latest plan to extend AdSense - this time into our dreams. It may sound far-fetched, but an inside source at Google told us that it is very possible thanks to the latest in cheap magnetic resonance scanning and mind-reading techniques developed at Stanford University.I don't know about you, Jello Heads, but i find this a little alarming. Oh yeah, and by the way, Happy April 1st.
Our source also revealed the thinking behind DreamAds: Google is aiming to become the first company to monetize a totally wasted period of time in human life: sleep, which takes up almost 1/3 of our lives.
This is an intriguing product that has the potential to take Adsense to the next level. Google will probably be able to make around $500 per DreamAds apparel user. And with the upcoming CPA version, the high relevancy could increase Google's revenues to $5,000 per person. Think about that: $5,000 * 1 billion users means an unparalleled distribution model for advertisers and a gigantic revenue source for Google.
Tuesday, April 1, 2008
Google DreamAds: This may be going too far